The 2014 National Champions are back again…the St. Louis Surge. The St. Louis Surge made their debut as a premier women’s basketball team in 2011 and has since changed the game of women’s sports in St. Louis. Bringing together 12 women with one passion…the love of the game, Surge owner and general manager, Khalia Collier, has set out to accomplish what some deem impossible…placing women at the forefront of basketball in a male-dominated industry.
Collier has made it her duty to not only shift the perception of women’s athletics, but works day-in and day-out to ensure that she has created a platform for her players to pursue their dreams on and off the court – it’s bigger than basketball.
“When you become a part of our team you become a part of the Surge family,” Collier said. “We want to make a difference and not only be concerned about enhancing basketball techniques and winning games, but we put a strong focus on all players being well-rounded individuals who value giving back to community, mentoring kids and furthering their careers long after the Surge.”
An innovative entrepreneur, Collier has consistently worked to rebrand the organization to where it is today. Collier along with her staff, have developed a strategic business model that focuses on marketing strategy, diversity awareness and inclusion, WNBA research and performance measures. Using this model, she has been able to work collaboratively with prominent executives, corporations and non-profits to build the Surge brand and develop new initiatives, while encompassing the community. The Surge’s marketing strategy also encompasses leadership, mentorship and community outreach and maximizes corporate and organizational relationships, supporter and donor programs, which has positioned the organization for eminent growth. With the support of top brands and companies such as Ameren, Energizer and World Wide Technology, Collier believes there is an opportunity for a women’s franchise to excel in the St. Louis market.
“I am ecstatic that we have been able to obtain the support of such prestigious businesses. They believe in our mission and see the impact we are making in the community,” said Collier. “They know we are going to grow and build the right impact and culture of support in St. Louis.”
Instilling the notion that all Surge players are leaders and mentors in the community, Collier has led the Surge organization in completing several hours of community service by giving back to youth, leading speaking arrangements and seminars and providing a platform for athletic and educational growth through skills clinics.
“People in St. Louis love sports, there’s no doubt about it, but it’s more than just a sport. I make it my obligation to recruit top players who truly understand our mission. It’s about our players being role models and mentors; if we can’t put our players on an elementary school poster, then the Surge organization is not a good fit,” Collier said.
At the beginning of the 2015 season, Collier put a strong focus on recruiting top players from Florida, Tennessee and Kansas, but she still wanted players who were from the St. Louis area. This year’s roster is comprised of several elite St. Louis natives spanning from athletes who attended Incarnate Word Academy, Hazelwood East High School and Kirkwood High School.
“We all want one thing…an All-Star Championship team. I know we can win another championship because we have some of the best talent and top leaders,” said Collier. “Our veteran players are back and hungry to compete and our new players are just as hungry.”
Amongst the new players, Cassandra Rochel, guard from Lakeville, Minnesota, attended Lakeville North High School and will be receiving her degree from the University of Wisconsin-Madison this year. Rochel says the Surge really stood out from the other teams in the WBCBL.
“Looking at all of the other teams in the Women’s Blue Chip Basketball League), the Surge stood out not only because of their previous success, but because of their knowledgeable staff,” said Rochel. “When I came to St. Louis to meet the team and the staff, I felt at home and very welcomed. They truly care about you as a person and your development as a player.”
The Surge finished the 2014 season 14-1 and have Championship rings to complement their 2014 WBCBL National Championship title. The team also won the Midwest Regional Championship. Fans don’t want to miss the exciting season, as the team is already off to a great start, winning their first away game.
“The season is already off to a great start,” said Surge guard and Incarnate Word Academy alumnus Brittany Carter. “I think fans can expect excitement, fun, and a great experience and will want to continue to come to games to see us play. We are a team that provides such a fun and competitive atmosphere and I know fans will want to be a part of it all.”
All St. Louis Surge home games are played on the University of Missouri – St. Louis campus in the Mark Twain Center located at One University Blvd, St Louis, MO 63121. The Surge Home Towner Opener is June 13, 2015, with a 7:05 PM tip off time.
All-Inclusive season tickets are on sale for $75 and include a host of VIP access to the team and the games. Price is limited and only available until May 31. General admission to all home games is $8. Student tickets with valid ID are $5. Kids who attend any home game in a team uniform or jersey will be admitted free of charge.
Tickets and more information can be found online at