Women Are Not a Niche Market—They ARE the Market!
Women's Journal is the only publication in the St. Louis/St. Charles metro area specifically focused on and targeted to women. We offer businesses the unique opportunity to reach this important consumer group through informative, educational articles ("advertorials") as well as display ads on our website and in our publication.
Are written in the "voice" of each advertiser
Are published under the advertiser's own byline
Establish you as an expert in your field, sharing your knowledge
Print Display Ads:
Reach decision-makers in a branded and visual way
Are available in a variety of sizes and layouts
Can be combined with advertorials and online ads for maximum exposure
Online Display Ads:
Provide an opportunity to reach our digital-only audience
Are more dynamic and easily changed from month to month
Offer an opportunity to visually show off your product or service
Women as Consumers
Women account for 85% of all consumer purchases, including everything from autos to healthcare:
91% of New Homes
80% of Healthcare
65% of New Cars
89% of Bank Accounts
...But women still feel that many companies don't "get it."
66% feel misunderstood by healthcare marketers
74% feel misunderstood by automotive marketers
84% feel misunderstood by investment marketers
Source: Yankelovich Monitor